1. General
This Privacy Policy applies to our website and mobile app developed and used by the Heineken Experience for trainers in the Netherlands and located at Eerste van der Helststraat 4, 1072NV, Amsterdam, available at draughtcompetition.heineken.com (the "Application") where we, Heineken Experience, collect certain personal information. Please read this Privacy Policy carefully as it contains important information to help you understand our practices regarding any personal information that you give to us or that we collect otherwise in the context of the Application (‘Personal Data’). Heineken Experience (‘we’ or ‘us’) is the controller of the Personal Data collected and processed. We respect your privacy, and we are committed to keeping your Personal Data secure and managing it in accordance with our legal responsibilities under applicable data protection laws.
2. What Personal Data We Collect and How We Use your Personal Data
You can use the majority of our Applicatoin without being required to provide any Personal Data to us. For certain services and purposes of the Application, you need to provide Personal Data to us for us to be able to process your orders or to send newsletters or other information to you. In addition to the information you are required to provide to us, we collect certain information when you visit our Website. Requested information on the Application marked with an asterisk is mandatory. If you do not provide the requested information, we will not be able to deliver the service or product to you.
We collect and use your Personal Data for the purposes of registration and account creation. Developer Strakzat B.V. will create your account, using your email address and first name/last name.
3. We Share Your Personal Data
We may need to share Personal Data with third parties to help us provide services and products to you and to run our Application. These third parties are:
- HEINEKEN group companies for the purpose of storing Personal Data processed via the Application, due to shared IT systems.
- Strakzat B.V., a consultancy and digital development firm which develops the Application and will act as processor, located in the Netherlands.
- in case HEINEKEN sells all or some of the assets or shares of a HEINEKEN group company to which Personal Data was transferred to a third party, your Personal Data may be provided to this third party.
4. Security of Personal Data
We will take appropriate technical, physical and organizational measures to protect the Personal Data collected through the Website from misuse or accidental, unlawful or unauthorized destruction, loss, alteration, disclosure, acquisition or access, that are consistent with applicable privacy and data security laws and regulations. However, no internet-based site can be 100% secure and we cannot be held responsible for unauthorised or unintended access that is beyond our control. Our Website may contain links to other websites. We are not responsible for the privacy practices, content or security used by such other websites, which shall not be governed by this Privacy Policy. We advise you to always carefully read the privacy policies on these other websites.
5. Retention of Your Personal Data
We will retain your Personal Data for as long as legally required or for as long as necessary to provide you with any requested services or for any of the other purposes listed in this Privacy Policy. The specific retention term are listed in this Privacy Policy for each of the relevant purposes. We will take reasonable steps to destroy or de-identify Personal Data we hold if it is no longer needed for the purposes set out above or after the expiration of the defined retention term.
6. Cookies
A major part of the information referred to in this Privacy Policy is collected via our use of cookies and similar techniques. Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device, e.g. your computer, smartphone or table. Techniques we use that may be similar to cookies are tracking pixels, Java scripts, tags and web beacons. These cookies and similar techniques are sometimes necessary to remember your account settings, language and country, but also enable us to measure and analyse your behaviour on our Website. Where required, you will be asked for consent to our use of cookies. To view more information on what cookies we use and how we use them please review our separate Cookie Policy.
7. Children's Privacy
The Website is not intended for use by individuals under the age of 18 (or the applicable legal age for consuming the products in question). We do not knowingly collect Personal Data from individuals under the age of 18.
8. Your Rights to Access, Rectification, Deletion, Restriction and Data Portability
You have the right to request an overview of your Personal Data processed by or on behalf of us. You have the right to have your Data rectified, deleted or restricted (as appropriate). You can exercise this right by contacting the Heineken Experience privacy officer via starquality@heineken.com.
You have the right to receive the Personal Data that you have provided to us in a structured, commonly used and machine-readable format, and in certain circumstances we will, at your request, transmit your Data to another controller where this is technically feasible.
9. Your Right to Object
You also have a right, in certain circumstances, to require us to stop processing your Personal Data, but where we have compelling legitimate grounds, we will continue processing your Personal Data. However, you have the right to object to our use of your Personal Data for direct marketing purposes, including profiling, and when you do so, we will accommodate your request. Where you have provided consent to our use of your Personal Data, you have the right to withdraw your consent without this effecting the lawfulness of our use of this Data before your withdrawal.
10. Updates
We will keep this Privacy Policy under review and make updates from time to time. Any changes to this Privacy Policy will be posted on our Website page and to the extent reasonably possible, will be communicated to you.
11. Contact
If you wish to exercise any of your rights listed in paragraph 8. above, you can contact us at starquality@heineken.com.